Intangible benefits of Design Thinking in Corporates
It is not wrong to say that innovation is synonymous with companies like Volvo, Apple, Daimler, Tesla, Google, and Amazon. But what is common between these organisations is their quick embracement of the Design Thinking Approach.
The core outcome of design thinking is problem solving with consideration for all stakeholders. It involves combining what is desirable from the viewpoints of stakeholders with what is technologically attainable and financially practical.
One cannot underestimate the benefits of the Design Thinking Approach whether tangible or intangible. There are an infinite number of benefits of using a Design Thinking approach, be it in organisations, education, start-ups, or government sectors.
Below is the list of some of the intangible benefits of Design Thinking in corporates:
● Improves Stakeholder Relationship
Design Thinking is a human-centric approach that keeps stakeholders in focus while overcoming any challenging situation. It lets you empathise with your stakeholders. In the long run, this increases user engagement and customer retention. Design Thinking Approach lets you develop products or services that meet the requirements of end-users to the fullest. This translates for corporates into satisfied customers and a stronger bottom line.
● Bring A Cultural Change
The focus of Design Thinking is to add value and solve problems. But instead of employing traditional methods for problem solving, it employs design principles to solve problems while keeping stakeholders in the loop. Design Thinking brings a cultural change in terms of how people look at problems and how they try to solve those problems by involving a user-centric approach.
● Encourage Creativity and Innovation
There is no denying that we have preconceived notions about many things, and we often look at things from a certain viewpoint. This sometimes restricts our perspective when it comes to problem-solving. The whole process of Design Thinking forces everyone to challenge preconceived notions and conventional wisdom and to consider novel new and different possibilities. Design thinking helps with thinking creatively and innovatively about solving problems.
● Improve Interdepartmental Bonding
Design Thinking Approach involves brainstorming, interactions, and forcing everyone to contribute. It lets you communicate with different departments, understand their pain points, and work together to build better products or services. This will ultimately lead to improved communications and better bonding within different departments.
● Change in Individuals’ Mindset
Design Thinking Approach forces individuals to look at a particular problem from different perspectives. It makes your mindset more human-centered and individuals start looking at problems to fix once and for all rather than look for a quick fix with a quick turnaround time.
Design thinking empowers corporates to think outside the way and come up with innovative solutions while keeping the customer at the forefront. As we all know, customers are always first for any organisation and their satisfaction matters a lot. By challenging and altering the way we approach problem-solving, design thinking is providing the end-users with more value. We at Explorra can help you and your organisation explore more possibilities.
If you are looking to upgrade and would like to employ design thinking Approach, then give us a call on 9909206067 and power ahead…
